Tailor-made training solutions for both Advertising Agencies and Marketers.
Training Programmes are specifically developed to suit your needs, your business, your processes etc.
On-site, on budget, on brief.
What are your needs? Do these sound familiar?
What are your needs? Do these sound familiar?
- Briefs are an ongoing challenge, how can we get everyone in Account Management briefing the same way?
- How can we get back to basics, all those essential Account Management foundations?
- I know my team need help, but I don’t have time to mentor and train. I’m running flat out myself
- Why is briefing an Agency partner so complicated? Surely it can be simplified?
- Why is my Agency so hung up on processes? How can we work smarter?
About your trainer / consultant
Joanne graduated from the AAA/IAA (International Advertising Association) School of Advertising in 1988, and kick started her career in Client Service as an Account Executive and worked her way up the corporate ladder.
She was Board Director and Head of the Account Management Department at Leo Burnett SA before leaving the industry. Her client experience is broad, across both ATL and BTL portfolio’s, but with extensive experience in FMCG brands: Procter & Gamble, Plascon, Coca Cola, British Airways, LG Electronics, Pillsbury, City Lodge and more. Joanne was a key player in the team that won the McDonald’s account at Leo Burnett in 1999 and spent a further 5 years managing the business.
During her career, Joanne further completed the 3 Year IMM Marketing Management Diploma, further enhancing what she believes are the fundamentals to Account Management, having a comprehensive understanding of the Clients and Brand’s needs.
Training and People Skills
Joanne has a passion for training and mentorship and advocated the same throughout her career. She initiated and implemented in-house training programmes during most of her career and created the Suit Case programme at Sonnenburg Murphy Leo Burnett for the Account Management Department. Joanne further managed the training of AAA students and other internships, during her tenure at various agencies.
In 2009 she assisted as acting MD to set up The Royal Metropole agency for the Coca-Cola 2010 World Cup communications campaigns, and managed a training programme for General Motors SA. During this time, she was also recruited by DDB SA to train and induct the new team on how to run the McDonald’s business.
Agency Wise opened its doors in August 2010.
Candidate Feedback
Our Clients
Client Testimonials
It’s been an absolute pleasure doing our brief training with Agency Wise. Joanne is a great trainer and facilitator and has taken our marketing team to the next level. Great work starts with a great brief and we’re all looking forward to getting great work out of our agencies and designers because of our briefs will be so much better. Thanks, Joanne, we’ll be back for more next year.
My first introduction to the company was a training course that I personally attended with my colleagues. I had no idea why I was even on the course as I believed that I knew everything there was to know about my role and my industry. I was blown away by the course material and walked away from a richer professional. After a few years, I had made director level and was managing a team of my own, which needed some training. We didn't have time to be out of the office for a full week, so Agency Wise developed a bespoke programme for our singular needs. This approach had phenomenal results, by being on site, the theory that the team had learned in the morning could then be applied practically in the afternoon – which was fantastic because all our employees started to use their new skills immediately. Thank you, Joanne, Agency Wise has helped our organisation to create a more strategic, efficient and competitive workforce!
Our journey with Jo began in about 2012 and we have not looked back since. We have partnered with Jo on numerous training initiatives over the years and these keep growing with each passing year. One such initiative that has had a huge impact on our business and the industry as a whole is the training Jo facilitates for our Graduate Programme. Jo is highly professional and passionate about what she does and it is evident in her work and the positive feedback we receive from our employees. She is nurturing and tough at the same time and is results driven. Training is not only about what you learn in a formal setting but how you translate that into everyday work and the ability to add value once you have completed training with her. We love the fact that she will come in and get a full understanding of our needs and will customise the training to ensure we get the best results out of it. Jo is highly efficient, trustworthy and an absolute pleasure to work with. There is never anything too big or too small that she will not give 100% to and we value her insights, advice and recommendations. I cannot thank Jo enough for all she has done for and with us and look forward to the many years ahead working together. I would highly recommend the services of Agency Wise.
Agency Wise has proven to be a highly valued and unique training resource for our Agency, by custom designing and running hands-on practical courses in direct requirement with our Client Service training needs. They have also filled the gaps we have found to be missing in formal Marketing and Advertising education, and have succeeded in returning excellence to a new generation. The value they have added is immeasurable and the improvement in our AE’s performance is dramatic. I can’t hesitate to recommend them, and we look forward to an ongoing relationship with them in the future.
Just a note to express my sincere appreciation for the extensive knowledge that Joanne brought to the table during the customized Training Programme developed for Etiket (Back to Basics) which ran from June – October 2016. It is evident in the way that Joanne delivers her topic that she is passionate about both advertising and teaching. Joanne’s great sense of humour, positive attitude and overall enthusiasm captivated this young and sometimes ‘attention deprived’ audience. She had a great rapport with all disciplines from creative to account management and was always ready with a smile and kind word. I loved that she was very accessible and willing to give extra help where needed. She went beyond the theory and terminology, bringing advertising to life for this fledgling agency, and evoked a sense of enthusiasm and passion in all that attended. Thank you. Thank you. Thank you!
SETA Accreditation
Due to the tailor-made approach to our training, not all content can be SETA Accredited.
Agency Wise has obtained accreditation for the following Unit Standard, from MICT SETA
Demonstrate an understanding of the competitive environment and product positioning, NQF level 4, Credits 6
How can we help you?
Contact Joanne today on +27 (0)82 888 0456 or This email address is being protected from spambots. You need JavaScript enabled to view it. for an introductory meeting. No charge, no obligations
Let’s unpack your needs and challenges
Contact Us
We would love to hear from you, drop us an email or call us…
Get in touch with Joanne on +27 (0)82 888 0456.