Tailor-made training solutions for both Advertising Agencies and Marketers.

Training Programmes are specifically developed to suit your needs, your business, your processes etc.

On-site, on budget, on brief.

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What are your needs? Do these sound familiar?

What are your needs? Do these sound familiar?

  • Briefs are an ongoing challenge, how can we get everyone in Account Management briefing the same way?
  • How can we get back to basics, all those essential Account Management foundations?
  • I know my team need help, but I don’t have time to mentor and train. I’m running flat out myself
  • Why is briefing an Agency partner so complicated? Surely it can be simplified?
  • Why is my Agency so hung up on processes? How can we work smarter?

About your trainer / consultant

Joanne graduated from the AAA/IAA (International Advertising Association) School of Advertising in 1988, and kick started her career in Client Service as an Account Executive and worked her way up the corporate ladder.

She was Board Director and Head of the Account Management Department at Leo Burnett SA before leaving the industry. Her client experience is broad, across both ATL and BTL portfolio’s, but with extensive experience in FMCG brands: Procter & Gamble, Plascon, Coca Cola, British Airways, LG Electronics, Pillsbury, City Lodge and more. Joanne was a key player in the team that won the McDonald’s account at Leo Burnett in 1999 and spent a further 5 years managing the business.

During her career, Joanne further completed the 3 Year IMM Marketing Management Diploma, further enhancing what she believes are the fundamentals to Account Management, having a comprehensive understanding of the Clients and Brand’s needs.

Training and People Skills

Joanne has a passion for training and mentorship and advocated the same throughout her career. She initiated and implemented in-house training programmes during most of her career and created the Suit Case programme at Sonnenburg Murphy Leo Burnett for the Account Management Department. Joanne further managed the training of AAA students and other internships, during her tenure at various agencies.

In 2009 she assisted as acting MD to set up The Royal Metropole agency for the Coca-Cola 2010 World Cup communications campaigns, and managed a training programme for General Motors SA. During this time, she was also recruited by DDB SA to train and induct the new team on how to run the McDonald’s business.

Agency Wise opened its doors in August 2010.

Candidate Feedback

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I really enjoyed the course and took a lot out of it. It taught me that we sometimes forget the basics and get caught up in the day to day chaos. Thank you very much.

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All expectations were met – great learning experience and very valuable to everyone.

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The information given at the site visits was efficient and very much useful.

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Very valuable, learnt more than I imagined. There wasn’t any information that was a waste of time – all relevant.

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The training is so much more than “Brief Writing”. It covers full campaign development, got out so much more than expected.

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My highlight was finally understanding what needs to be on the briefs, why and how.

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Liked best – how it was presented to us and that we actually had a chance to do it practically.

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It was a great refresher course for me. We can get caught up in bad habits and it was a great reminder.

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Awesome presenter, funny too! Didn’t feel like actual training.

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I loved every moment I was here, when I left and went back to my desk I felt inspired.

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Refreshed my memory on everything I learnt at Vega. Also helped me feel better about my struggles in Client Service. I am not the same person before I started.

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Liked best: Jo’s energy. And the knowledge she has and sharing it with us.

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My expectations were exceeded with this training. I felt the trainer to be exceptional at Client Service. Her knowledge and understanding of CS is invaluable.

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My briefs will never be the same again.

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Liked the fact that we had an opportunity to apply the things we learnt here almost immediately.

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Assignments – difficult but good to do, got me thinking.

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Incredible. A lot of work, but an eye opener as to how much info our briefs are lacking.

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Thorough explanations of all concepts and ability to use real life examples to support teachings.

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The programme has prepared me for the workplace and has also made me aware of the demands of the industry.

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That there is more to a brief than just filling out a document.

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I know what my weaknesses were, and now I’ll make them strengths.

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She has trained us to be job-ready and I believe this will increase my employment prospect.

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The most valuable training I’ve experienced in a long time, very relevant.

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Jo provided valuable training to CS. The learnings will be greatly beneficial to the organisation and growth of employees.

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Very professional and enjoyable indeed. Would definitely recommend Agency Wise. Many thanks.

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Jo was great! Kept me focussed throughout the course and enjoyed every minute of it. Wish I had done this in the beginning of my career, super useful.

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The workshop worked wonders.

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Lots of practical info so much easier to stay focused on the training.

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Very interactive, very informative.

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A re-affirmation of what I learnt at university, but also a ton of new information that not only added value but exemplifies how I could do the same.

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I had to learn from experience. I wish I had this training much earlier in my career.

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I honestly enjoyed how practical the information was presented to me, gave me clarity.

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The handouts will assist a lot as quick reference guide.

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Very well put together presentations and enjoyable because of the insights and humour.

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I wish I had received this training on day 1 of my career! It was amazing to get such a fresh and clear perspective and take a step back to the beginning as we’ve all picked up bad habits along the way.

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You are great. Thank you so much. I have learnt more in 2 weeks than in 2 years.

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Very relevant and informative

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The briefing session has made me aware of the junk passed onto a designer and then we expect them to know what to do.

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I really like the fact that despite learning from Agency Wise, we learnt from each other and unpacked a lot.

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I found the course helpful, to the point and very well presented. Layout and structure was good.

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The onsite visits were particularly good exercise and gave the training an added dimension.

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One of the best pieces of training I have ever had, thank you! So practical, I could immediately apply the learnings.

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I enjoyed the interaction. Everyone got involved and we learned from each other.

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Jo you are clearly ‘educated’ and great at what you do! It was fantastic to be able to learn from someone with the amount of experience and knowledge you have.

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When Creative Briefs were unpacked, I realised that spending a bit more time on your brief saves everyone the pain.

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Helped point out common mistakes one makes and how to better present your ideas.

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I loved that we had to apply our knowledge and actually put a plan together.

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At first some of the work I did never made sense, but now that I’ve attended the training makes so much sense!

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I loved that we had to apply our knowledge and actually put a plan together.

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The training was very informative freshly presented and thus easy to absorb.

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Learning about processes and procedures, how to implement them, I feel more in control and organized.

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Brief Workshops: Love, love, love. REALLY helped tighten briefs. Gave guidelines to help write better briefs.

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Learning about processes and procedures, how to implement them, I feel more in control and organised.

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The Agency Wise training is really really good. The best we have had in a long time!

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I learnt so much more about the things I thought I already knew. I found it inspiring. Loved it!

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Brief Workshops: Love, love, love. REALLY helped tighten briefs. Gave guidelines to help write better briefs.

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Engaging, Exciting and Informative!

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Loved the practical, worked. Application was excellent especially when feedback was given.

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The new briefing templates will make my life so much easier!

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It was very easy to understand and it applied directly to my day to day work.

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The course was very interesting. I learned so much that I will apply for my job going forward.

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The finance module was a really good module as I feel most Client Services need to learn that.

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Very interactive and really enjoyed the group learning. It’s nice to understand what the rest of the group did and learn from each other.

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I liked the fact that the whole functioning of the agency was explained in depth. And gaining an understanding of how everything affects one another.

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Fantastic tools! Thank you for constant consultation and guidance. Work has already improved dramatically.

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Jo is a great professional mentor, she has enhanced my work life through enthusiasm and commitment.

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Was surprised to discover how intense brief writing is!

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A really nice way to build up knowledge and learn and ask questions in a forum of learning. Sometimes managers are busy so it provided a great base of advertising.

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The briefs do make a little sense now. The mentor being on site is like a fairy god mother, until they let you go.

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Loved the on-site mentoring. It was hands-on. Made me more confident in daily tasks.

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Jo was able to add a tremendous amount of value to my skill set, not just theoretical but real knowledge that I can apply in my work.

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It covered everything that anyone who has just come into an Agency should know and was a refresher for those who have been in the industry for a while.

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Getting the theoretical side of AM helped me understand what I was doing in practice.

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Easy to learn. The manner which the training was conducted! Very chilled.

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The brief training is very thorough – every little detail is explained and the practical stuff is very helpful.

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So relevant to our day to day work. Using real briefs, case studies and debates was fantastic.

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Learning about processes and procedures, how to implement them, I feel more in control and organized.

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Being taken back to basics and the in-depth information to use to deliver efficient service to clients.

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Radio Site visit: very insightful visit from an experienced engineer – learnt a lot in a fun way.

Our Clients

Client Testimonials

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Kathleen Fisher

Agency Wise has proven to be a highly valued and unique training resource for our Agency, by custom designing and running hands-on practical courses in direct requirement with our Client Service training needs.

They have also filled the gaps we have found to be missing in formal Marketing and Advertising education, and have succeeded in returning excellence to a new generation. The value they have added is immeasurable and the improvement in our AE’s performance is dramatic. I can’t hesitate to recommend them, and we look forward to an ongoing relationship with them in the future.

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Vanessa Vosloo

Just a note to express my sincere appreciation for the extensive knowledge that Joanne brought to the table during the customized Training Programme developed for Etiket (Back to Basics) which ran from June – October 2016. It is evident in the way that Joanne delivers her topic that she is passionate about both advertising and teaching.

Joanne’s great sense of humour, positive attitude and overall enthusiasm captivated this young and sometimes ‘attention deprived’ audience. She had a great rapport with all disciplines from creative to account management and was always ready with a smile and kind word. I loved that she was very accessible and willing to give extra help where needed. She went beyond the theory and terminology, bringing advertising to life for this fledgling agency, and evoked a sense of enthusiasm and passion in all that attended.

Thank you. Thank you. Thank you!

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Beverley Stockler

It’s been an absolute pleasure doing our brief training with Agency Wise. Joanne is a great trainer and facilitator and has taken our marketing team to the next level. Great work starts with a great brief and we’re all looking forward to getting great work out of our agencies and designers because of our briefs will be so much better.

Thanks, Joanne, we’ll be back for more next year.

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Marissa Wild

Our journey with Jo began in about 2012 and we have not looked back since. We have partnered with Jo on numerous training initiatives over the years and these keep growing with each passing year. One such initiative that has had a huge impact on our business and the industry as a whole is the training Jo facilitates for our Graduate Programme.

Jo is highly professional and passionate about what she does and it is evident in her work and the positive feedback we receive from our employees. She is nurturing and tough at the same time and is results driven. Training is not only about what you learn in a formal setting but how you translate that into everyday work and the ability to add value once you have completed training with her. We love the fact that she will come in and get a full understanding of our needs and will customise the training to ensure we get the best results out of it. Jo is highly efficient, trustworthy and an absolute pleasure to work with. There is never anything too big or too small that she will not give 100% to and we value her insights, advice and recommendations.

I cannot thank Jo enough for all she has done for and with us and look forward to the many years ahead working together. I would highly recommend the services of Agency Wise.

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Terry Unser

My first introduction to the company was a training course that I personally attended with my colleagues. I had no idea why I was even on the course as I believed that I knew everything there was to know about my role and my industry.

I was blown away by the course material and walked away from a richer professional. After a few years, I had made director level and was managing a team of my own, which needed some training. We didn't have time to be out of the office for a full week, so Agency Wise developed a bespoke programme for our singular needs. This approach had phenomenal results, by being on site, the theory that the team had learned in the morning could then be applied practically in the afternoon – which was fantastic because all our employees started to use their new skills immediately.

Thank you, Joanne, Agency Wise has helped our organisation to create a more strategic, efficient and competitive workforce!

SETA Accreditation

Due to the tailor-made approach to our training, not all content can be SETA Accredited.

Agency Wise has obtained accreditation for the following Unit Standard, from MICT SETA

Demonstrate an understanding of the competitive environment and product positioning, NQF level 4, Credits 6

 

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How can we help you?

Contact Joanne today on +27 (0)82 888 0456 or This email address is being protected from spambots. You need JavaScript enabled to view it. for an introductory meeting.  No charge, no obligations

Let’s unpack your needs and challenges

Contact Us

We would love to hear from you, drop us an email or call us…

Get in touch with Joanne on +27 (0)82 888 0456.

 

About Us

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Telephone: +27 (0)21 000 0000
Fax: +27 (0)21 000 0000
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